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About livebetter:
Open Forum for Diverse Exchange
Sustainability is crucial in terms of mission sustainment, particularly for world welfare, security and economics. In addition, it is a required, non-negotiable environmental mandate because all life depends on air to breathe, water to drink and food to eat. Livebetter provides a unique network and communications forum to bring stakeholders and experts together to share ideas, information and solutions. Ours is an inclusive environment; there are no outsiders. We engage Federal departments and agencies, non-profits, private industry, post-secondary schools and research organizations, cities, states, tribes and other change agents, such as photographers and conservationists.
World-Renowned Expert Advisors
Our advisors include UN Environmental Award winner and renowned conservation photographer, Robert Glenn Ketchum; former Principal Deputy to the Deputy Under Secretary of Defense (I&E), Alex Beehler; Yale’s Pinchot Professor Emeritus of Forestry and Environmental Studies, John Gordon; Hurricane Katrina’s IPET Director and University of Maryland Professor, Ed Link; Woods Hole Oceanographic Institution Senior Scientist and Harvard Professor, Darlene Ketten; Vice Admiral (Ret.) Mike Loose, former Deputy Chief of Naval Operations for Fleet Readiness & Logistics; and Cebrowski Institute Professor Mitzi Wertheim, Naval Postgraduate School.
We are “One Earth, One Family.”
Live Better. Be Part of It.
© U.S. Navy Photo
High-Profile Contributors & Supporters:
- Admiral Gary Roughead, Chief of Naval Operations, US Navy
- Admiral Sam Locklear, Commander, US Naval Forces Europe,
US Naval Forces Africa and Allied Joint Force Command, Naples
- Dorothy Robyn, Ph.D., Deputy Under Secretary of Defense, I&E
- James E. Hansen, Ph.D., Director, NASA Goddard Institute
for Space Studies
- Lt. General Robert Van Antwerp, Chief of Engineers and
Commanding General,
US Army Corps of Engineers
- Abigail Kimbell, Chief Forester, US Forest Service
- Rear Admiral Phil Cullom, Director, Task Force Energy, US Navy
- Rear Admiral Titley, Director, Task Force Climate Change, US Navy
- Major General Timothy Byers, US Air Force Civil Engineer
- Shannon Cunniff, Director, Chemical and Material Risk
Management Directorate,
Office of the Secretary of Defense
- Jeff Marqusee, Ph.D., Executive Director, SERDP and ESTCP
- Lt. Gen. Carl Strock (Ret.), former Chief of Engineers and
Commanding General,
US Army Corps of Engineers
- Vice Admiral Mike Loose (Ret.), former Deputy Chief of Naval
Operations
for Fleet Readiness & Logistics
- Major General E. Gray Payne (Ret.), former ADC I&L (Facilities),
Headquarters Marine Corps
- Major General Don Riley (Ret.), Deputy Chief of Engineers and
Deputy
Commanding General, US Army Corps of Engineers
- Maj. General Eulberg (Ret.), former US Air Force Civil Engineer
- Rear Admiral Greg Shear (Ret.), former Chief of Engineers & Commander,
Naval Facilities Engineering Command (NAVFAC)
- Ed Piñero, President Bush’s Federal Environmental Executive
- Mark Rey, former Under Secretary, Natural Resources and
Environment,
US Department of Agriculture
- Nick Rahall, US House of Representatives Natural Resources
Committee Chairman
- Frank Hurd, Vice President and Chief Operating Officer,
Carpet & Rug Institute
- Roger Ballentine, President Clinton’s Energy Advisor and
Wal-Mart’s Green Advisor
- Actor Robert Duvall and his wife, Luciana Duvall
Editorial Profile & Audience:
Advisors and experts contribute 70 percent of livebetter’s content under the direction of our seasoned sustainability editors. This combination guarantees meaningful, thought-provoking information that is fact-focused, timely and unique.
Military, Scientific & Political Leaders
Lt. General Strock provided a compelling first-hand account of the truth behind the Hurricane Katrina tragedy; Rear Admirals Cullom and Titley discussed the Navy’s Task Force Energy and Task Force Climate Change; Federal Environmental Executive Ed Pinero explained Federal sustainability’s impact; Dr. Sue Goodfellow discussed the Marine Corps’ commitment to conservation while the Center for Naval Analysis revisited their Congressional report on national security and climate change. In addition, our private industry engineering partners discussed timely topics such as solar mapping, powering with bio and the reconstruction of Haiti. These are a few of livebetter’s compelling lead stories, information-rich articles and professional perspectives.
250,000+ Controlled Circulation
Center for a Better Life’s members, print subscribers and e-subscribers make up livebetter’s 250,000+ e-magazine circulation. Built one name at a time, our unduplicated circulation reaches horizontally to diverse markets and leaders with one very important thing in common. They consider sustainability to be a mission imperative—legally, morally and economically. Federal department and agency decision makers make up approximately half of our circulation because, arguably, Federal contracting, teaming and purchasing are the largest and most impactful pieces of the sustainable pie. The remainder is divided between civil and environmental engineers; private industry; education and research; state, local and tribal government; non-profits and other interested stakeholders.
In addition, Center for a Better Life’s website, www.centerforabetterlife.com, reaches an additional 300,000+ readers in 142 countries/territories thanks to its Spanish and German translations.
2010-2011 Editorial Calendar:
Jan/Feb 2011 – Green Engineering & Technology
Manuscripts Due: Oct 18
Ad Close: Dec 15, Material Due: Dec 20
Mar/Apr 2011 – Sustainable Business Practices
Manuscripts Due: Dec 13
Ad Close: Feb 15, Material Due: Feb 21
May/Jun 2011 – Environment & Conservation
Manuscripts Due: Feb 14
Ad Close: Apr 15, Material Due: Apr 21
Jul/Aug 2011 – Green Building & Sustainable Development
Manuscripts Due: Apr 1
Ad Close: Jun 15, Material Due: Jun 20
Sep 2011 – National Security & Climate Change
Manuscripts Due: Jun 1
Ad Close: Aug 7, Material Due: Aug 10
Oct 2011 – Humanitarian Programs & Issues
Manuscripts Due: Jul 1
Ad Close: Sep 7, Material Due: Sep 10
Nov 2011 – Sustainable Programs & Education
Manuscripts Due: Aug 1
Ad Close: Oct 7, Material Due: Oct 10
Dec 2011 – Natural Capital & Natural Security
Manuscripts Due: Sep 1
Ad Close: Nov 7, Materials Due: Nov 10
Editorial Opportunites
(subject to editorial approval)*
Guest Feature (2500 words, 3rd person)
Guest Department (1800 words, 3rd person)
Guest Column (1200 words, 1st person op-ed)
*Once an article is accepted for publication, it becomes the property of livebetter, and the magazine maintains full and final editing rights and privledges.
Rates, Packages & Specs:
Super-Saver 12-Month Ad Packages
Sponsor/$20 CPM – $20,000 Net Prepaid
(10% Cash Discount or $5,000 Quarterly)
Any combination of ads totaling $5,000 per
issue x 8 issues, equaling $40,000 + Exclusive
Editorial Sponsorship. Savings = $20,000
Premium/$20 CPM – $12,000 Net Prepaid
(5% Cash Discount or $6,000 Semi-Annually)
Any combination of ads totaling $3,500 per issue
x 6 issues, equaling $21,000. Savings = $9,000
Standard/$25 CPM – $7,500 Net Prepaid
(5% Cash Discount or $3,750 Semi-Annually)
Any combination of ads totaling $2,000 per issue
x 6 issues, equaling $12,000. Savings = $4,500
Basic/$27 CPM – $4,000 Net Prepaid
Any combination of ads totaling $1,000 per issue
x 6 issues, equaling $6,000. Savings = $2,000
Small Business/$33 CPM – $2,000 Net Prepaid
Any combination of ads totaling $500 per issue
x 6 issues, equaling $3,000. Savings = $1,000
2011 eMagazine Advertising Rates
Rate Card 3. Effective Dec 1, 2010.
Minimum Rate Base: 250,000
All Rates are net.
| | 1x | 3x | 6x |
| e-Button | $300 | $275 | $250 |
| Square | $700 | $625 | $600 |
| Rectangle | $1,050 | $950 | $900 |
| Skyscraper | $1,250 | $1,125 | $1,075 |
| e-Banner Web Ad |
$1,250 | $1,125 |
$1,075 |
| Banner | $1,250 | $1,125 | $1,075 |
| Content Module* | $2,275 | $2,150 | $2,000 |
Worth Considering Product Showcase (150 words + 4C image):
1x – $500, 3x – $475, 6x – $400
*Links to full-page on our website. (568 wide)
Mechanical Specifications & Submissions
Accepted Material Format: Flash, GIF, JPG, HTML
Other Requirements: Flash format needs to have GIF or JPG back-up and target=“_blank” is required so that the ad’s link opens up in a new window. Maximum animation length is 15 seconds with a 6 loop minimum. All images need to be 72 ppi resolution minimum in RGB color with a 1 pixel border. Maximum download file size is 130kb.
Advertising: Mary Catherine Pauley at 304-892-3811 or mpauley@centerforabetterlife.com
Send material by email to: Mary Catherine Pauley at mpauley@centerforabetterlife.com
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